In the last century, the property sector has seen a dramatic shift in homeowner to tenant ratio. Seven out of ten households are now owned by their occupiers, the opposite of what the property market looked like in 1918. For the property industry, this is great news, with the market being inundated by thousands of customers daily.

The challenge that comes with this growth for estate and letting agents, mortgage brokers, solicitors, relocation agents and acquisition agents alike is the industry becoming increasingly competitive.

How are property businesses staying ahead of the curve?

Innovative property agents are utilising Customer Relationship Management (CRM) software because they recognise that the relationships they have with their customers are directly correlated to the success of their business.

CRM software is the tool used to streamline practices, processes and technologies within an organisation as well as analysing customer interactions and data throughout the customer lifecycle – with the goal of improving business relationships with customers, maximising customer retention and propelling sales growth. Within the property sector, CRM software solutions are exceptionally useful for providing accurate and in-depth information on personal buying history and individual preferences, as well as any concerns that customer has shown in the past.

By partnering with Salesforce and integrating ingenious technology, Agent Hub has revolutionised CRM by designing a fully digital end to end solution. With easy to use software, Agent Hub has capitalised on the increase of competition by instead promoting growth through collaboration with other professionals in the industry to reach a vast audience, bridging the gap between supply and demand.